Discovering the service imperative: how understanding your customers can save your business
Auteur :
Morse, Douglass H.
Éditeur :
Morse, Douglass H.Wiersma, Dan,
ISBN :
9781606496329
Date de publication :
1 janv. 2015
Langue :
Anglais
Pays d'origine :
USA
The degree to which a company is or is not focused on their customers, and the successful outcomes of those customers, will define the financial success of that company and its ability to survive in the services economy. This book demonstrates how to improve the service experience and fully integrate it into an organization.