Sustainable consumption and green marketing
Auteur :
Mukherjee, Avinandan
Éditeur :
Mukherjee, Avinandan
ISBN :
9781606496428
Date de publication :
1 janv. 2015
Langue :
Anglais
Pays d'origine :
USA
Suitable for scholars, researchers, students, practitioners, and policy makers at many different levels and disciplines including marketing, and environmental management, this book serves as a tool for examining practices in the green marketing arena and as a guide for future practices that need comprehensive knowledge and direction.