Viral marketing and social networks
Auteur :
Petrescu, Maria
Éditeur :
Business Expert Press
ISBN :
9781606498125
Date de publication :
30 mai 2014
Dimensions :
22,8 x 15,2 x 0,8 cm
Poids :
209 g
Langue :
Anglais
Pays d'origine :
USA
Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing that includes a short overview of its history and evolution.