Research in business and marketing (with spss and excel tutorials)
Auteur :
Millson, Murray R.
Éditeur :
Cognella, Inc
ISBN :
9781609271213
Date de publication :
15 mars 2011
Dimensions :
27,9 x 21,5 x 1,1 cm
Poids :
825 g
Langue :
Anglais
Pays d'origine :
USA
Provides readers with an overview of the entire research process in an abbreviated and concise format. This text provides examples of quantitative analytical techniques based on SPSS and Excel to give readers the opportunity to execute research processes. It also gives readers the capability to analyse, gather, and interpret data to arrive at answers to research questions.