Marketplace dignity: transforming how we engage with customers across their journey
Auteur :
Lamberton, Cait / Saldanha, Neela A. / Wein, Tom
Éditeur :
Wharton Digital Press
ISBN :
9781613631744
Date de publication :
4 juin 2024
Dimensions :
21,6 x 14,0 cm
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
In an era when companies are challenged to honor their customers as individuals, embracing marketplace dignity provides a transformative path. By embedding principles of representation, agency, and equality throughout every touchpoint, organizations ignite loyalty, boost engagement, and foster social impact.