Demagogue for president: the rhetorical genius of donald trump
Auteur :
Mercieca, Jennifer R.
Éditeur :
Texas A & M University Press
ISBN :
9781623499068
Date de publication :
7 juil. 2020
Dimensions :
23,6 x 15,7 x 2,5 cm
Poids :
640 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Donald Trump's 2016 campaign speeches and other rhetoric seemed on the surface to be simplistic, repetitive, and disorganized to many. But as this book shows, his campaign strategy was anything but simple. Political communication expert Jennifer Mercieca shows how the Trump campaign expertly used the common rhetorical techniques of a demagogue.