Store design and visual merchandising: creating store space that encourages buying
Auteur :
Ebster, Claus / Garaus, Marion
Éditeur :
Business Expert Press
ISBN :
9781631571121
Date de publication :
30 mars 2015
Dimensions :
22,8 x 15,2 x 1,2 cm
Poids :
318 g
Langue :
Anglais
Pays d'origine :
USA
In an age of self service stores, saturated markets and ever more demanding customers, the careful and science driven design of the point of sale has become a crucial success factor for both retailers and service businesses. This second edition offers a variety of hands on suggestions on how to optimize the design of retail stores.