Writing for public relations: a practical guide for professionals
Auteur :
Mizrahi, Janet
Éditeur :
Business Expert Press
ISBN :
9781631573057
Date de publication :
30 déc. 2015
Dimensions :
22,8 x 15,2 x 0,8 cm
Poids :
209 g
Langue :
Anglais
Pays d'origine :
USA
The very nature of public relations - maintaining goodwill between an organisation and its various stakeholders - requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a straightforward and effective manner.