Shopper marketing: a how-to business story
Auteur :
Barnett, Paul
Éditeur :
Business Expert Press
ISBN :
9781631573576
Date de publication :
30 janv. 2016
Dimensions :
22,8 x 15,2 x 1,4 cm
Poids :
376 g
Langue :
Anglais
Pays d'origine :
USA
Outlines a practical approach to shopper marketing in order to grow both revenue and brand equity. A story runs through the book in the first part of each chapter, so that it is easier to connect the theory and tools in the second part of each chapter, with a real-world scenario.