How strong is your firm's competitive advantage
Auteur :
Marburger, Daniel
Éditeur :
Business Expert Press
ISBN :
9781631573675
Date de publication :
30 sept. 2015
Dimensions :
22,8 x 15,2 x 0,8 cm
Poids :
222 g
Langue :
Anglais
Pays d'origine :
USA
Whether you’re an economics student or a manager with absolutely no background in economics, this book will help you make better decisions and learn more about the Five Forces Model, (first published in 1979 by Harvard economist Michael Porter) which identifies the characteristics that can help insulate a firm from competitive forces.