Innovative pricing strategies to increase profits
Auteur :
Marburger, Daniel
Éditeur :
Business Expert Press
ISBN :
9781631573699
Date de publication :
30 août 2015
Dimensions :
22,8 x 15,2 x 0,8 cm
Poids :
227 g
Langue :
Anglais
Pays d'origine :
USA
Learn how various pricing strategies, including price discrimination, two-part tariffs, bundling, peak-load pricing, and dynamic pricing need specific and necessary ingredients in order to succeed. The authors show you how to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.