Professional and practitioner's guide to public relations research, measurement, and evaluation, a
Auteur :
Michaelson, David / Stacks, Donald W.
Éditeur :
Business Expert Press
ISBN :
9781631577611
Date de publication :
24 janv. 2017
Dimensions :
22,8 x 15,2 x 1,6 cm
Poids :
413 g
Langue :
Anglais
Pays d'origine :
USA
Guides readers through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach - one that focuses on choosing the appropriate method and rigorously applying that method.