Beyond competitive advantage: how to solve the puzzle of sustaining growth while creating value
Auteur :
Zenger, Todd
Éditeur :
Harvard Business Review Press
ISBN :
9781633690004
Date de publication :
14 juin 2016
Dimensions :
23,4 x 15,5 cm
Poids :
425 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Every company needs a unique and insightful corporate theory to sustain value-creating growth. Such a theory, if done right, should help guide decisions about what assets and activities to pursue, what investments to make, and what strategies to adopt. It's not easy, though, because the process is rife with pitfalls and tradeoffs.