Superconsumers: a simple, speedy, and sustainable path to superior growth
Auteur :
Yoon, Eddie
Éditeur :
Harvard Business Review Press
ISBN :
9781633692077
Date de publication :
20 déc. 2016
Dimensions :
20,9 x 13,9 x 2,8 cm
Poids :
354 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Fanboys. Pork dorks. Tech nerds. These consumers have a lot in common: they care a lot about a specific brand, product, or market; they pursue their passions with fervor; and they spend a lot of money in the process. They're superconsumers. Rich with data, research, and case studies, Superconsumers