Red ocean traps (harvard business review classics)
Auteur :
Kim, W. Chan / Mauborgne, Renée
Éditeur :
Harvard Business Review Press
ISBN :
9781633692664
Date de publication :
20 juin 2017
Dimensions :
16,5 x 10,7 cm
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? The authors of the best-selling book Blue Ocean Strategy