Driving digital strategy: a guide to reimagining your business
Auteur :
Gupta, Sunil
Éditeur :
Harvard Business Review Press
ISBN :
9781633692688
Date de publication :
14 août 2018
Dimensions :
23,4 x 15,5 cm
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
The book addresses questions that arise as companies navigate through this transition and provides a road map for this transformation. Filled with rich case studies and deep analysis, it shows how established firms can mitigate the threat as well as leverage the opportunities in the digital era.