Influence and persuasion (hbr emotional intelligence series)
Auteur :
Harvard Business Review / Morgan, Nick / Cialdini, Robert B. / Duarte, Nancy / Hill, Linda A.
Éditeur :
Harvard Business Review Press
ISBN :
9781633694750
Date de publication :
5 déc. 2017
Dimensions :
17,7 x 12,7 cm
Langue :
Anglais
Pays d'origine :
USA
Changing hearts is an important part of changing minds. With research into how appeals to human emotion can help you make your case and earn authority as a leader, this book presents both comprehensive frameworks for developing influence and small, simple tactics that you can use to convince others every day.