Reinvent your business model: how to seize the white space for transformative growth
Auteur :
Johnson, Mark W.
Éditeur :
Harvard Business Review Press
ISBN :
9781633696464
Date de publication :
10 juil. 2018
Dimensions :
23,4 x 15,5 cm
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Named a Top 10 Business Strategy Book of 2018 by Inc. magazine In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other startups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys "R" Us,