Brand gpa, the: making the grade with your customers
Auteur :
Grau, Josh
Éditeur :
Greenleaf Book Group LLC
ISBN :
9781639081929
Date de publication :
27 oct. 2026
Dimensions :
21,6 x 14,0 cm
Format :
Sewn; Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
If your customers could give you a grade, do you know what it would be? That's where The Brand GPA comes in. It's a new way to measure the health of your brand through the lens of the customer experience — while also redefining what brand should mean. Because here's the uncomfortable truth: brand has a brand perception problem.