Strategic sport communication
Auteur :
Pedersen, Paul M. / Laucella, Pamela C. / Kian, Edward (Ted) M. / Geurin, Andrea N.
Éditeur :
Human Kinetics Publishers
ISBN :
9781718221475
Date de publication :
29 avr. 2024
Dimensions :
27,9 x 21,6 cm
Poids :
998 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Strategic Sport Communication, Fourth Edition, presents the Strategic Sport Communication Model (SSCM) and details the main components of sport communication: personal and organizational aspects of communication, mediated communication in sport, and sport communication services and support systems.