Medical travel brand management: success strategies for hospitality bridging healthcare (h2h)
Éditeur :
Apple Academic Press Inc.
ISBN :
9781774637272
Date de publication :
27 oct. 2022
Dimensions :
23,4 x 15,6 cm
Poids :
1090 g
Langue :
Anglais
Pays d'origine :
Canada
Explores medical tourism in depth from a medical and hospitality operational management perspective. With the inclusion of case studies, it discusses why patients/tourists decide to travel for care, professional facilitators, countries and medical disciplines, hotel and spa designs, careers in medical tourism, etc.