Cultural tourism research methods
Éditeur :
CABI Publishing
ISBN :
9781780642291
Date de publication :
14 nov. 2012
Dimensions :
24,4 x 17,2 x 1,5 cm
Poids :
560 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book reviews qualitative and quantitative research methods for cultural tourism, including surveys, mystery tourist visits, visitor tracking, collage, researcher-created video, photo-based interviews, ethnographic and actor-network approaches. It provides a guide on how to conduct research, as well as discussion and evaluation of the methods.