Research themes for events
Éditeur :
CABI Publishing
ISBN :
9781780642529
Date de publication :
25 oct. 2013
Dimensions :
24,4 x 17,2 x 1,5 cm
Poids :
570 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Events Management as a subject has been well documented from a practical angle, but this is the first book to cover events from a research perspective. Subjects on consumer behaviour, authenticity and new technologies are included, and the research angle is covered by addressing key concepts, theories and discussions centring on these subjects.