Creating experience value in tourism
Éditeur :
CABI Publishing
ISBN :
9781780643489
Date de publication :
9 juil. 2014
Dimensions :
24,4 x 17,2 x 2,2 cm
Poids :
790 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book evaluates vacation experience value, as it is created and co-created by the tourist engaging in the experience, for himself, other tourists and the tourism firm. Providing a framework to distinguish among key resources or antecedents of customer value, this book also considers consumer behaviour.