Engaging your community through active strategic marketing: a practical guide for librarians and information professionals
Auteur :
Kendrick, Terry
Éditeur :
Facet Publishing
ISBN :
9781783303847
Date de publication :
11 mai 2021
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides an overview of best practice strategic marketing with advice on how to implement effective marketing activities in libraries and information services with the best chance of success.