Sustainable champions: how international companies are changing the face of business in china
Auteur :
Jia, Dr. Fu / Gosling, Prof. Jonathan / Witzel, Morgen
Éditeur :
Taylor & Francis Ltd
ISBN :
9781783531608
Date de publication :
20 oct. 2015
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Strong competitive pressure and a dynamic market mean multinational companies in China must innovate with extraordinary pace. Environmental sustainability is a key driver for the best companies. This book shows how major household names have transformed their practices, and the impact this is having on business in China and beyond.