Anatomy of humbug, the: how to think differently about advertising
Auteur :
Feldwick, Paul
Éditeur :
Troubador Publishing
ISBN :
9781784621926
Date de publication :
28 févr. 2015
Dimensions :
21,6 x 13,8 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?