Consumer behaviour in food and healthy lifestyles: a global perspective
Auteur :
Ngugi, Dr Isaac K / O'Sullivan, Helen / Osman, Dr Hanaa
Éditeur :
CABI Publishing
ISBN :
9781786392879
Date de publication :
10 juil. 2020
Dimensions :
24,6 x 18,9 x 1,4 cm
Poids :
770 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food and drink sector. Drawing examples from all continents, it provides accessible coverage and a truly global perspective of the particular characteristics of this industry.