Marketing management in turkey
Éditeur :
Emerald Publishing Limited
ISBN :
9781787145580
Date de publication :
30 juil. 2018
Dimensions :
22,9 x 15,2 x 2,9 cm
Poids :
772 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies—namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.