Pitching for lawyers: using marketing communications techniques to improve your win ratio
Auteur :
Harding, Rebecca
Éditeur :
Globe Law and Business Ltd
ISBN :
9781787422742
Date de publication :
9 sept. 2019
Dimensions :
29,7 x 21,0 cm
Poids :
290 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This unmissable report will give you a practical approach and a clear process to improve your pitching and responses to tenders. It covers areas such as common mistakes, in depth analysis of your audience, messaging and tone, persuading, what researching really means when pitching, visual differentiation, and cross border pitching.