International advertising law: a practical global guide, second edition
Éditeur :
Globe Law and Business Ltd
ISBN :
9781787423909
Date de publication :
31 mars 2021
Dimensions :
24,0 x 16,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The book covers key areas of advertising law such as local complaints procedures and enforcement, comparative advertising, influencer campaigns, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising, and includes chapters from leading experts in 30 jurisdictions.