Public relations and the power of creativity: strategic opportunities, innovation and critical challenges
Éditeur :
Emerald Publishing Limited
ISBN :
9781787692923
Date de publication :
4 oct. 2018
Dimensions :
22,9 x 15,2 x 1,5 cm
Poids :
465 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.