Road to hell, the: how purposeful business leads to bad marketing and a worse world and how human creativity is the way out
Auteur :
Asbury, Nick
Éditeur :
The Choir Press
ISBN :
9781789634488
Date de publication :
13 mai 2024
Dimensions :
20,3 x 12,7 x 1,4 cm
Poids :
274 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
As some large corporates embrace social issues beyond their remit, the author presents the case for a different approach in corporate advertising.