Marketing fundamentals for future professionals
Auteur :
Robertson, Bruce
Éditeur :
Cognella, Inc
ISBN :
9781793532961
Date de publication :
5 janv. 2023
Dimensions :
25,4 x 17,7 x 1,6 cm
Poids :
247 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Modelled on practice-oriented handbooks, this easily adaptable text explains how marketing principles are fundamental to business and become life skills relevant to careers and relationships. Each chapter opens with an explanation of why students need to understand and master the content and how it can help them.