Marketing metrics: a guide to measuring marketing performance for decision-making
Auteur :
Roy, Donald
Éditeur :
Cognella, Inc
ISBN :
9781793538321
Date de publication :
8 août 2023
Dimensions :
22,9 x 15,2 cm
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Provides students with the skills and strategies they need to effectively assess the efficacy of marketing initiatives. With this knowledge, future marketers are well-equipped to speak to impact of marketing activities, make recommendations, and influence the trajectory of business decisions within their company or organisation.