Advertising and promotion: what the student sees
Auteur :
Kahla, Marlene
Éditeur :
Cognella, Inc
ISBN :
9781793545268
Date de publication :
27 juil. 2023
Dimensions :
22,9 x 15,2 cm
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Presents the main points of organising an advertising campaign, examples of advertising that have become revered as classics, media planning, and insight into careers in advertising and marketing industries.