Media relations and the modern first lady: from jacqueline kennedy to melania trump
Éditeur :
Bloomsbury Publishing Plc
ISBN :
9781793611260
Date de publication :
10 mars 2022
Dimensions :
21,8 x 15,5 x 2,1 cm
Poids :
553 g
Langue :
Anglais
Pays d'origine :
USA
This book examines the media relations strategies first ladies and their teams have used throughout history to manage press and public interest in their private lives, to promote causes close to their hearts, and to shape their public image. These essays also highlight the important role media relations plays in political communication.