Tools and techniques for implementing international e-trading tactics for competitive advantage
Éditeur :
IGI Global
ISBN :
9781799800354
Date de publication :
30 juin 2020
Dimensions :
27,9 x 21,6 cm
Langue :
Anglais
Pays d'origine :
USA
Examines the multidisciplinary approach of international e-trade as it applies to information technology, digital marketing, digital communication, online reputation management, and different legislation and risks. Coverage includes digital advertising, consumer behaviour, and e-commerce.