Gamechangers and rainmakers: how sport became big business
Auteur :
Stubley, David
Éditeur :
Pitch Publishing Ltd
ISBN :
9781801509305
Date de publication :
20 janv. 2025
Dimensions :
21,6 x 13,8 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Gamechangers and Rainmakers is the compelling story of sports marketing and the creation of a trillion-dollar global business. From the troubled 1960s to the game-changing 1980s, through to the 21st century with emerging nations hosting sport’s top events and overseas investors buying football clubs, this book traces the money trail.