Unveiling bleisure travelers: exploring novel dimensions for enriching social consumer engagement using big data analytics
Éditeur :
Emerald Publishing Limited
ISBN :
9781836621072
Date de publication :
17 nov. 2025
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The central focus of this exploration lies in the intelligent utilization of big data to understand consumer behavior and actively engage and enhance their social experiences.