Wings of change: how the world's biggest energy drink manufacturer made a mark in football
Auteur :
Tejwani, Karan
Éditeur :
Pitch Publishing Ltd
ISBN :
9781836800118
Date de publication :
28 oct. 2024
Dimensions :
21,6 x 13,8 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Wings of Change explores how the world's biggest energy drinks business influenced football. After taking over Austria Salzburg and changing their crest, colours and name, the project went to New York, Leipzig, Sao Paulo and Sogakope. Despite the backlash, Red Bull have established themselves as a global force in football.