Innovation in marketing
Éditeur :
Emerald Publishing Limited
ISBN :
9781837424351
Date de publication :
30 nov. 2026
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Innovation in Marketing, Volume 23 in the Review of Marketing Research series, brings together a diverse set of scholarly contributions that advance theoretical understanding of innovation in marketing.