Doing business in india: a framework for strategic understanding
Auteur :
Lakshman, Chandrashekhar
Éditeur :
Woodhead Publishing Ltd
ISBN :
9781843347743
Date de publication :
26 févr. 2015
Dimensions :
23,4 x 15,6 cm
Poids :
460 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
There is a great need to explore the overall strategic framework for better strategy formulation in the context of India. Doing Business in India discusses the cultural and consumer profile of the people of India and examines how these fit into the macroeconomic context.