Global television marketplace
Auteur :
Havens, Timothy
Éditeur :
Bloomsbury Publishing PLC
ISBN :
9781844571048
Date de publication :
7 août 2006
Dimensions :
23,2 x 15,2 x 1,2 cm
Poids :
360 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Providing an inside look at the cultural assumptions and business practices of television merchants, this book argues that the market in television programs responds principally to institutional needs, rather than to the wishes of the viewing public or the skills of television's creative artists.