Inside city tourism: a european perspective
Auteur :
Heeley, John
Éditeur :
Channel View Publications Ltd
ISBN :
9781845411701
Date de publication :
21 févr. 2011
Dimensions :
23,4 x 15,6 x 1,0 cm
Poids :
300 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book explores how cities use tourism to bolster their economies and image, appraising it in terms of history, measurement, structure, operations and leadership. It combines both theory and practice and uses new and original case materials to exemplify mainstream approaches to city marketing and identify recurrent problems and opportunities.