Urban destination marketing in contemporary europe: uniting theory and practice
Auteur :
Heeley, John
Éditeur :
Channel View Publications Ltd
ISBN :
9781845414931
Date de publication :
15 févr. 2015
Dimensions :
23,4 x 15,6 x 1,6 cm
Poids :
464 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).