Marketing national parks for sustainable tourism
Auteur :
Wearing, Stephen L. / Schweinsberg, Stephen / Tower, John
Éditeur :
Channel View Publications Ltd
ISBN :
9781845415570
Date de publication :
4 févr. 2016
Dimensions :
23,4 x 15,6 x 1,0 cm
Poids :
270 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas.