Scenario planning and tourism futures: theory building, methodologies and case studies
Auteur :
Postma, Albert / Hartman, Stefan / Yeoman, Ian
Éditeur :
Channel View Publications Ltd
ISBN :
9781845418861
Date de publication :
10 déc. 2024
Dimensions :
23,4 x 15,6 x 1,4 cm
Poids :
370 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book offers a practical guide for scenario planning to make sense of the future of tourism for practitioners, researchers and students. A variety of case studies are presented which demonstrate how scenario planning is deployed. They include learning points and questions to help readers understand key concepts, theories and applications.