Tourism behaviour: travellers' decisions and actions
Auteur :
March, Roger / Woodside, Arch
Éditeur :
CABI Publishing
ISBN :
9781845935870
Date de publication :
19 mars 2009
Dimensions :
24,4 x 17,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book examines alternative theories and the empirical testing of how planning relates to doing. It considers tourist spending, length of stay, attractions, destinations, accommodation and activities and looks at how marketing strategies affect consumer plans.