Pre-suasion: a revolutionary way to influence and persuade
Auteur :
Cialdini, Robert
Éditeur :
Cornerstone
ISBN :
9781847941435
Date de publication :
20 avr. 2017
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
365 g
Format :
B-format paperback
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Intends to transforms the way we think about the craft of persuasion. Drawing on research, and packed with case studies, this book offers new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.